Brand Identity, Collateral, Campaigns, Digital Design, Packaging
Design and advertising for the 44 Farms branded beef program.
Renowned for its fine marbling and superior tenderness, 44 Farms beef deserves to be showcased with equally exceptional photography. So we partnered with photographer Josh Blaylock to build an extensive library of product images for 44 Farms. Photographed against natural surfaces with sharp, dramatic lighting, the images provide a strong foundation for branding initiatives.
One of our primary efforts involved redesigning their email marketing campaigns. With an average of 130 e-blasts designed and sent out each year, our click-through rate hit 10% in some cases, while revenue from the e-blast efforts increased by 79% in the first year of our partnership.
In addition to the digital marketing efforts, we bolstered the customer experience at their retail and fulfillment center, providing a fresh look and feel to outdoor advertising, packaging, apparel and even their shipping boxes. Every detail was carefully considered to present the brand consistently at every stage of a customer’s experience.
And finally, to support their busiest season, we developed a holiday themed gift guide that has become a true marketing and advertising workhorse, helping build excitement among longtime followers and enticing first time customers to order something special for their holiday celebrations.
