44 Farms

Brand Identity, Collateral, Campaigns, Digital Design, Environmental Graphics

Known for their superior genetics, 44 Farms in Cameron, TX, attracts ranchers and businesses looking to enhance their herds. When they aren’t hosting one of their annual auctions that’s truly an event unto itself, they are traveling the country looking for opportunities to educate and influence a better and more sustainable beef supply chain.

Each year, 44 Farms hosts numerous cattle auctions at their ranch in Cameron, TX, with their Fall and Spring Bull Sales being the largest and most well-attended. And to call each corresponding book an “auction catalog” wouldn’t be doing them justice. More like 100-page boutique magazines, each sale book entices viewers with timely articles and brand updates, oversized photos and of course, bulls.

After helping craft a successful series of sale books, we then turned our attention to their website to help bring the same level of brand experience online. We leaned on their robust library of visually stunning photography as well as a modular, mobile-friendly layout that flexes and moves with the content.

While nothing beats setting foot at the ranch in Cameron, TX, our aim with the 44 Farms trade show booth was to not only give exhibit attendees a sense of life in South Texas, but most importantly, educate them on everything 44 Farms is focused on to help make the cattle supply chain a more linear and transparent process.